Bluebird Electric

The Bluebird Electric is the latest project in a dynasty that dates back 100 years, starting when Sir Malcolm Campbell first christened a Darracq racing car ‘Bluebird’ in 1911. Continuing the family tradition of Land Speed Record breakers, Don Wales – grandson of Sir Malcolm Campbell and Nephew of Donald Campbell – is attempting the same in the Bluebird Electric Car. After setting a UK Electric Land Speed Record a decade ago, Don Wales and the rest of the Bluebird Electric team hope to eventually crack 500mph. Trial runs to help reach that goal will be taking place in August on the Pendine Sands in Wales, site of Sir Malcolm’s first ever World Land Speed Record. Eventageous PR has managed Don’s and Bluebird Electrics’ PR for over 10 years at a time when electric cars were considered the butt of milk float jokes! The team at Eventageous PR look forward to working with Don, and supporting him throughout his endeavour to achieve 500mph in 2013.

www.bluebirdspeedrecords.com

RAC Future Car Challenge

With rising fuel costs and dwindling resources the need for low or zero emission motoring is becoming increasingly important. In 2010, the inaugural RAC Future Car Challenge was established as an opportunity for manufacturers of pioneering new-energy technologies to demonstrate fuel efficiency in road-legal, real world conditions. Running the day before and following the same 60-mile route as the 115-year-old London to Brighton Veteran Car Run, the RAC Future Car Challenge begins at Brighton’s Madeira Drive and finishes in front of an estimated 250,000-strong crowd in Regent Street, London. The 2011 event will continue to showcase a range of Electric, Hybrid, Hydrogen, Extended-Range and low-emission Internal Combustion Engine vehicles. Eventageous PR managed the event publicity for the inaugural run in 2010 and generated over £3.5 million PR/event exposure, generating over 37minutes of national TV news coverage (despite the BBC strike the same weekend!) and over 300 national press articles. We are on course to well exceed our own PR target for 2011.

www.futurecarchallenge.com/

Liberty Electric

Coventry-based Liberty Electric Cars are one of the most experienced Electric Vehicle (EV) teams in the world. Their EV drive train technology has been created to be employed into a number of truck, bus, SUV and MPV platforms. This is best demonstrated by their flagship product, the Liberty E-Range; a vehicle which combines the power, prestige and luxury of a Range Rover with zero emissions, a range of 200 miles and the option of a fast-charging system that the recharges the patented Lithium Polymer battery in less than three hours. Eventageous PR have been working closely with Liberty in developing their PR programme and media test drives.

www.liberty-ecars.com

Delta Motorsport

Delta Motorsport are a skilled creative solutions and project management team of designers and engineers with an eclectic and spectacular range of past projects. Amongst their past successes include the design and build of 15 cars for the Grand Prix Masters series and a 200mph two-seater Formula One car. Their latest project, the E-4 Coupe is a completely bespoke, light weight, four-seat passenger car which will offer a range of 250 miles from its electric motors. Eventageous PR launched the E-4 Coupe at Silverstone in May 2011 to an array of media, and motoring personalities and look forward to seeing Delta take part in the RAC Future Car Challenge in 2011.

www.delta-motorsport.com