Case Study - Shelsley Walsh Hill Climb

Shelsley Walsh, one of the most historic hill climb venues in the world, hosts the annual ‘Classic Nostalgia’ event—an unmissable celebration of classic and vintage motorsport. Working on behalf of the Midland Automobile Club, Rebecca has played a pivotal role as Event Manager, overseeing all off-track activities for over a decade. Her dedication and expertise have been instrumental in shaping Classic Nostalgia into a flagship event on the motorsport calendar.

Event Management & Execution

As the driving force behind Classic Nostalgia, Eventageous PR, has been responsible for event planning, from conceptualisation to execution. Key responsibilities include:

• Event Theme Development – Crafting engaging themes that enhance the atmosphere and appeal of the event.
• Sourcing Attractions – Securing spectacular demonstration vehicles, visiting car clubs, and high-profile personalities from the world of motorsport.
• Entertainment Coordination – Arranging live bands, dance performances, and flypasts.
• Trade and Exhibitor Management – Curating a diverse selection of trade stands, car clubs and exhibitors to complement the event’s nostalgic theme.
• Content Creation & PR – Developing compelling content for the event website, managing press releases, and event programme.

Under Rebecca’s management, Classic Nostalgia has grown exponentially, becoming a firm favourite among motorsport enthusiasts. Her passion and commitment to the event have transformed it into a premier attraction, drawing in visitors, participants, and media coverage from across the UK and beyond. She considers Classic Nostalgia a personal achievement and takes immense pride in its continued success.

For further information regarding Classic Nostalgia please visit: www.classicnostalgia.co.uk

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Shelsley Walsh Bike Bonanza

Building on the success of Classic Nostalgia, Rebecca has expanded her expertise to the Shelsley Walsh Bike Bonanza. Leveraging her extensive network and knowledge of event management, she hopes to help grow the event from its current one-day format into a full weekend motorcycle festival.

This high-octane event features a thrilling hill climb competition, boasting over 100 race entries across various categories, from classic motorcycles to fiercely contested roadgoing classes, plus live music, trade stands and bike clubs.

The Bike Bonanza is rapidly gaining momentum, with legendary racer Steve Parrish serving as its ambassador. It also plays host to the Lansdowne Classic Series British Championship, adding prestige to the event.

Exciting Additions for 2025

• Celebrity ‘Ride In’ – Raising awareness and funds for the Midlands Air Ambulance
• Free ‘Biker Down’ First Aid Sessions – Teaching essential first-on-scene emergency skills
• Spectacular Bike Demonstrations – Showcasing some of the finest machines in action
• Dick Shepherd display of iconic Triumphs to roar into life

The Shelsley Walsh Bike Bonanza is fast becoming a must-attend event for motorcycle enthusiasts, further cementing Shelsley Walsh’s status as a hub for historic motorsport.

For more details, visit www.bike-bonanza.com.

For further information regarding Shelsley Walsh please visit: www.shelsleywalsh.com.