Case Study - RAC Future Car Challenge

In 2010 Eventageous PR was tasked with launching the inaugural Brighton to London Future Car Challenge. The challenge was open for Electric, Hybrid and Low-Emission Internal Combustion Engine passenger cars and motorcycles to use the lowest energy on a 60 mile route from Madeira Drive, Brighton to Pall Mall & Regent Street, London. She has continued to develop this role during the past 3 years. The promotion included:

  • Promoting the development of new-energy and related technology of vehicles/manufacturers entered
  • Tying in historically with the Royal Automobile Club’s world famous London to Brighton Veteran Car Run whilst protecting the brand image and reputation
  • Producing and delivering a series of compelling stories, facts, figures and interviews
  • Utilising celebrity contact book to take part and support the challenge
  • Managing the editorial content for media partners including: Daily Telegraph, Auto Express, Autocar, Evo and Octane
  • Liaising with sponsors, rally participants, through to car manufacturers and media.
  • Event media accreditation – managing media centers in multiple locations – pre, during and post event

The RAC Future Car Challenge event publicity generated over £3.5 million PR/event exposure, over 37minutes of national TV news coverage (despite the BBC strike the same weekend!) and over 300 national press articles in less than 8 weeks.

As a direct result Eventageous PR was then entrusted with the management of the prestigious London to Brighton Veteran Car Run – The World’s Longest Running Motoring Event spanning 116 years and continues to work for the Royal Automobile club and their prestigious awards.

Case Studies

Contact Us

Rebecca Leppard - Publicity Director
Tel: 01452 260 063
Mobile: 07749 852481

Photo Credits

Thank you to the following event photographers for the kind use of their images:

Martyn Goddard -
Allan Rhodes -
James Mann -
Jeff Bloxham -
Tom Dymond -
Lee Mortlock -
Sussex Photography -
Don Wales Photography -
Mark Lewis -
Gary Harman and Dennis Wood
Del Hickey - www.derekh3