Case Study - Delta Motorsport

Case Study:       Delta Motorsport

Project:               Launch of the Delta E-4 Coupe, a bespoke electric vehicle

Overview: Delta Motorsport is a renowned team of designers and engineers specializing in innovative automotive solutions. Their portfolio includes high-profile projects such as designing and building cars for the Grand Prix Masters series and developing a 200mph two-seater Formula One car. Rebecca assisted the company launch the Delta E-4 Coupe – a cutting-edge, lightweight, four-seat electric vehicle offering a range of 250 miles. Eventageous PR was enlisted to manage the press launch and secure media coverage for this exciting new vehicle.

Press Launch & Media Coverage:

🔹 Launch Event Management: Eventageous PR assisted in organising the press launch at Silverstone, ensuring a seamless event for media attendees and key stakeholders.

🔹 Media Relations: Reached out to key journalists and media outlets to secure extensive coverage for the Delta E-4 Coupe across a variety of platforms, from print to online motoring magazines.

🔹 Motoring Personality Endorsements: Eventageous facilitated endorsements from motoring personalities, increasing the car’s credibility and appeal.

Event and Competition Promotion:

🔹 RAC Future Car Challenge: Thanks to Eventageous, the Delta E-4 Coupe participated in the prestigious RAC Future Car Challenge, a key event for innovative automotive technologies.

🔹 Celebrity Endorsement: Kevin McCloud, presenter of Grand Designs, drove the Delta E-4 in the challenge, giving the car high-profile exposure.

🔹 Awards & Recognition: The E-4 Coupe won the “People’s Choice Awards” at the RAC Future Car Challenge and was featured prominently on the front cover of the Daily Telegraph motoring supplement, enhancing its visibility.

Results:

🔹 Extensive Media Coverage: The event and competition appearances resulted in widespread media exposure, including front-page coverage in major publications like the Daily Telegraph.

🔹 Enhanced Brand Visibility: The endorsement by Kevin McCloud and success at the RAC Future Car Challenge positioned the Delta E-4 Coupe as a leader in electric vehicle innovation.

🔹 Industry Recognition: The E-4 Coupe’s win of the People’s Choice Awards showcased its appeal to the public and motoring enthusiasts, solidifying Delta Motorsport’s reputation in the industry.

Eventageous PR played a pivotal role in launching the Delta E-4 Coupe, securing significant media coverage, and leveraging high-profile endorsements to elevate the car’s presence in the automotive market. The press launch at Silverstone, the participation in the RAC Future Car Challenge, and subsequent awards and media features helped cement the E-4 Coupe as a leading example of electric vehicle innovation. The campaign not only garnered praise but also built momentum for future projects from Delta Motorsport.

For further information regarding Delta Motor Sport, please visit: www.delta-motorsport.com.