Case Study - Haynes Publishing

Rebecca Leppard’s Role at Haynes Publishing: PR Excellence and Strategic Leadership

For over ten years Rebecca Leppard was entrusted with managing the PR campaigns for some of Haynes Publishing’s most important books and new product ranges. Her work was critical in ensuring that the titles not only received valuable media coverage but also contributed directly to increasing consumer awareness and driving sales.

Rebecca is proud to have been the youngest (and first female) manager appointed at Haynes. In 2009 alone she generated over 2 million pounds worth of printed media coverage within the consumer, automotive, aftermarket and lifestyle media sectors.

According to J Haynes, Chairman of Haynes Publishing Group:
“Rebecca’s enthusiasm, professionalism, networking ability, and creative thinking ensured these titles received invaluable on-brand media coverage and consumer awareness. Crucially, she assisted our sales team in exceeding forecasts.”

Key Responsibilities:

🔹 Product PR and Events Management: Rebecca played a central role in the product promotion of Haynes’ world-renowned car and motorcycle owners workshop repair manuals and their lifestyle publications (approximately 135 new products per year).

🔹 Strategic Planning and Media Coverage: Her expertise covered everything from strategic planning to launches, author tours, signing sessions, and press calls. She was also responsible for marketing and securing media coverage for the wider brand.

🔹 Budget Management: Rebecca was in charge of managing the advertising and marketing budgets for the book division.

🔹 Brand Image & Reputation: She ensured that Haynes’ brand image and reputation were always accurately promoted, reinforcing the company’s position as an authority in the automotive and lifestyle sectors.

For further information regarding Haynes Publishing, please visit: www.haynes.co.uk