Case Study - Royal Automobile Club

Working with the prestigious Royal Automobile Club for nearly 10 years, Rebecca Leppard has carried out PR and event management for the clubs most prolific campaigns including the Henry Segrave Trophy, The Torrens Trophy, The Tourist Trophy, Dewar Trophy, Celebrity “Evenings With”, for Le Mans, Land Speed and Formula 1 Legends, through to organisation of factory tours to club announcements such as Sir Stirling Moss’s retirement from racing and Derek Warwick’s appointment at the British Racing Drivers Club.

Segrave Trophy

Eventageous PR has been an integral part of the Segrave Trophy awards, providing PR and event support for many years. This historic award has been presented to some of motorsport’s most outstanding figures, including Formula 1 designer Adrian Newey, British paraplegic pilot Dave Sykes, dual-discipline racing legend John Surtees, FIA World Endurance and Le Mans champion Allan McNish, Isle of Man TT icon John McGuinness, and most recently, sidecar racers and siblings Ben and Tom Birchall.

Named after Sir Henry Segrave, the first person to hold both land and water world speed records simultaneously, the trophy honors exceptional achievements in transport. In 1927, Segrave became the first person to exceed 200 mph in a land vehicle, setting the record at Daytona Beach. He later turned his attention to water speed records but tragically lost his life in 1930 after setting a record on Lake Windermere. His widow, Lady Segrave, commissioned the trophy in his memory.

The Segrave Trophy remains one of the Club’s most prestigious annual awards, consistently receiving high-profile national and industry coverage. It also holds a special place as one of Eventageous PR’s favourite projects.

For more details, visit The Segrave Trophy.

Please visit the news room for latest trophy announcements.

Torrens Trophy

The Torrens Trophy

The Royal Automobile Club’s annual awards celebrate excellence in the motoring and motorsport industries, with the Torrens Trophy specifically recognizing outstanding contributions to motorcycling in Britain. First awarded in 1978 in memory of Arthur Bourne, a renowned motorcycling journalist who wrote under the pseudonym “Torrens” and served as Vice-Chairman of the RAC, the trophy highlights exceptional achievements in the sport.

For over 12 years, Eventageous PR has managed the PR and event management for the Torrens Trophy. Rebecca Leppard has been instrumental in reviving the award, ensuring its prominence within the industry and handling the significant details of the awards.

She oversees all aspects of the Trophy award, from attending committee meetings to sourcing motorcycles for display, securing racing footage, coordinating special VIP guests, arranging media interviews, and managing the event on the day.

Now regarded as one of the most prestigious awards in motorcycling, the Torrens Trophy has been awarded to notable figures such as Jonathan Rea, Carl Crutchlow, Tai Woffinden, and Triumph Motorcycles.

For more details, visit The Torrens Trophy

Previous winners of the Torrens Trophy include:

2018 Tai Woffinden for being the most successful British speedway rider in history.
2017 Jonathan Rea MBE for being the first rider to win three consecutive World Superbike Championships.
2016 MotoGP racer Cal Crutchlow for being first British rider to win a premier class World Championship Motorcycle Grand Prix in 35 years.
2015 Eleven-time TT winner Ian Hutchinson for his outstanding determination, courage and overcoming adversity to win multiple TTs.
2014 Shane ‘Shakey’ Byrne for becoming the first man in history to be crowned MCE Insurance British Superbike Championship on four occasions (2003, 2008, 2012 and 2014).
2013 Tom Sykes for being crowned the 15th World Superbike Champion, the fourth from Great Britain and only the second rider to win for Kawasaki in the series for 20 years.
2008 World Superbike Champion James Toseland was awarded the Trophy for his immense contribution to raising the profile of motor cycle racing in this country.
1998 Ian Kerr MBE of the Metropolitan Police for 20-years of tireless work in promoting safe and responsible motorcycling.
1989 BMW in recognition for their contribution to motor cycle safety through their development of their anti-lock braking system.
1981 Dave Taylor MBE for his vast contribution to motorcycle road safety.
1980 Transport and Road Laboratory.
1979 Lieutenant-Colonel Fredrick Lovegrove OBE.

Eventageous manages the PR and event in its entirety.

Please visit the news room for latest trophy announcements.

Royal Automobile Club Motoring Book of the Year Award

For over eleven years, Eventageous PR has collaborated with the Royal Automobile Club to create, launch, and manage the Motoring Book of the Year Awards. First held in 2014, this event was a groundbreaking initiative in the publishing world, quickly gaining recognition as a benchmark for excellence in automotive literature.

Eventageous PR oversees all aspects of the event, from committee meetings to liaising with authors, publishers, and media. The awards are now regarded as the highest honour in automotive book publishing, celebrating works that capture the essence of motoring history, innovation, and culture.

Past winners include celebrated titles such as The Lamborghini Miura by Simon Kidston and Jon Pressnell, How to Build a Car by Adrian Newey to more recently, The Austin Pedal Car Story by David Whyley.

The judging panel features industry experts, including Mick Walsh (Classic & Sports Car), Damien Smith (Motor Sport), and Mark Dixon (Octane), along with Ian Titchmarsh from the British Racing Drivers’ Club, Ben Horton of Horton’s Books, and Christian Whitehead from Blackwell’s Oxford. Esteemed motorsport writer and commentator Simon Taylor chairs the panel and hosts the awards ceremony.

Through meticulous event planning, media relations, and industry expertise, Eventageous PR continues to elevate the prestige and reach of these renowned awards, solidifying their status as cornerstones of the automotive and motorsport industries.

For more details, visit Motoring Book of the Year.

Authors and publishers are actively encouraged to enter titles. For further details contact: rebecca@eventspr.co.uk