Case Study - Salon Prive

Rebecca Leppard joined the team at Salon Privé in June 2020, stepping in at a critical moment with just three months before the event’s uncertain opening due to the COVID-19 pandemic. Despite the challenges posed by ever-changing regulations, she worked tirelessly with event organisers, car manufacturers, and media to deliver a highly successful PR campaign.

In 2020, Salon Privé saw a record 452 media attendees despite global travel restrictions, achieving over 1 million AVE PR coverage between June and September. Her impressive handling of the event led to her immediate rehiring for 2021, and she has been with them ever since.

She continues to manage the media side of this prestigious event, and the new car launches that take place on the opening day. Traditionally, there are approximately ten to organise and oversee in the space of only one and a half hours, ranging from iconic brands such as Rolls-Royce, Bentley, and Polestar to smaller, bespoke companies such as Tuthill, Kingsley, and Naran. She can often be seen darting around the perfectly manicured lawns of Blenheim with a stream of media behind her.

David Bagley, Co-Founder and Director of Salon Privé, said “Rebecca came on board to represent Salon Privé PR in 2020, the year when the COVID-19 pandemic decimated the events and hospitality industry not just in the UK, but around the world. From an organizational standpoint, it became a process of ever-changing goal posts, rules, and regulations, but in spite of this, Rebecca calmly took on the challenge, creating a highly effective strategy that incorporated everything from pre-event communications to managing the inaugural press day and finally wrapping up a meticulously prepared post-event report. Under very difficult circumstances, her tenacity, in-depth understanding of the automotive world, contacts, and organizational skills combined to create an exceptional PR campaign.”

Additional praise from industry professionals includes:

David Lillywhite, Editor of Magneto: “I know I’ve said it already, but amazing job on Salon Privé! I’m sure it was bloody difficult, but you made it look seamless.”

Juliet Jarvis, on behalf of Lamborghini: “Rebecca, just want to say well done on Salon Privé media activities. Best organisation I’ve ever experienced around the event.”

Jim McGill: “Thank you for all your work in ensuring the Salon Privé Media Day worked seamlessly. From arriving at the car park entry, through the Covid check protocol; press pass collection; car unveilings; lunch; and afternoon walk-round, everything was perfect. You even managed to lay on cloudless blue skies!”

For more event information, please visit www.salonpriveconcours.com

www.salonpriveconcours.com